| 中文名稱 | 英文名稱 |
|---|---|
| 總消費者購買力 | Aggregate consumer purchasing power |
| 底價 | Basic price |
| 磨損串 | Attrition Rate |
| 品牌競爭 | Battle of the brands |
| 委託購買 | Consignment buying |
| 廣告稽查機構 | Advertising checking bureau |
| 廣告主題決策 | Advertising theme decisions |
| 中間代理商 | Agent middleman |
| 訴求 | Appeals |
| 視聽者組成 | Audience composition |
| 地下廉價商場 | Basement Store |
| 基點訂價系統 | Basing-point pricing systems |
| 品牌決策 | Brand decisions |
| 購買力配額 | Buying-power quota |
| 購買習性 | Buying practices |
| 佣金制度 | Commission system |
| 市場模擬 | Market simulation |
| 廣告津貼 | Advertising allowance |
| 廣告策略 | Advertising strategy |
| 變異數分析 | Analysis of Variance |
| ※本類字詞來源為國家教育研究院。 日文、解釋、描述、圖表等則為本網編輯設計。 | |